Super Sized Communication Essay - 576 Words

Messages distributed by institutions such as the media have the potential to reach very large and anonymous audiences in a process called mass communication. In the movie Super Size Me, Morgan Spurlock documents a month of eating McDonalds, only to prove how food media affects the way Americans are living extremely unhealthy lives. According to The Mediated Communication Process (modified Westley-MacLean model) communication starts with an event, which in this case is the two teenage girls that decided to sue McDonalds for their obesity, then there are sources, a message, a communicator, another message and then the audience. There really are people in our country that are suing a food company for making them fat. This is the†¦show more content†¦What kind of message is the food industry sending when one-fourth of the McDonalds in Manhattan dont have any nutritional information whatsoever? On the streets of New York random people were asked what a calorie was and not one person could define the word a calorie is the measure of the energy content in food. Wouldnt it be wise of the food industry to inform people of this information rather than to just post the nutrition facts on the side of a box? It is a form of media literacy when next to the picture of a salad they write healthy when in reality McDonalds salads are less healthy than a quarter pounder. Morgan Spurlock is the communicator in this process. Through the world of entertainment he decided that he should let America know how we are eating. His way of distributing the message was to create this documentary on McDonalds. The communicator analyzes the information and passes on a version of it to the audience. The message that Morgan Spurlock is sending out is more a form of infotainment, a blur of information and entertainment. America is the audience and we are the ones that eventually have to decide how we want our nation to live. Due to semantic noise everyone can and will view this movie differently, but as long as we realize that we are overweight, than we have made a step in the right direction. After people view this movie some will react with banning McDonalds from theirShow MoreRelatedSg Cowen Case1010 Words   |  5 PagesB-school visits and info sessions, followed by campus interviews in closed sessions1 . If selected for the final round, candidates are invited to Super Saturday where the associates class will be selected. Its an exhausting experience for candidates and the interviewers. The day consists of a formal dinner with leadership the night before where candidates are sized up, even in a non-business setting2. 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